Home topics technology how to blog advice – isolated text in vintage letterpress wood type Marketing Marketing Opinion Marketing Five ways to a successful blog Daniel Jacobs August 14, 2015 1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content that gives life to and supports your brand. It also makes it easier for your customers to relate to you. You need to be able to level with your readers, but to do that you need to know exactly who you’re talking to. How old are they? Where do they work? What do they do in their spare time? Create a profile: start with the outline or ‘demographics’ (age, education, socio-economic status, gender etc.) and then colour them in with the ‘psychographics’ (hopes, fears, aspirations, attitudes, views etc.). If you really want to dig deeper, familiarise yourself with Hugh Mackay’s ‘10 Desires’ , this will help give you insight into the ‘core’ of your audience. 2. Consistency is key Be consistent, it can’t be stressed enough. This includes your tone of voice, the way in which your content is presented (aesthetics) and frequency. If your brand identity is down-pat the former points should come as second nature. Think of tone of voice as the ‘personality’