#Blogging
The importance of blogging for brand optimisation
The rules of branding have changed significantly since the dawn of the.com era. All organisations understand the importance of building an online reputation as they strive to win over new customers. Blogging is unquestionably one of the most effective ways for brands to position themselves. Experts have pointed out that brands that blog regularly generate […]
7 e-Commerce mistakes you are making right now and how to fix them
In 2016, the global eCommerce industry is set to take in over $1.15 Trillion dollars in sales. That is more than the GDP of Sweden, Finland and Greece – Combined. That turnover isn’t exclusively from multinational corporations either – but rather a large portion is from SMB’s. Unlike any time in history, the barriers for […]
How to create and editorial calendar for your business (and stick to it!)
It’s happened to all of us at one point or another. You’re going by your regular routine when you’re struck by an idea for a great blog post. You promise yourself that you’ll write it down later, but get lost in your tasks and eventually forget. Days pass, and you’re sitting at your desk desperately […]
5 ways to boost your traffic in 2016
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
Five ways to a successful blog
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
How well do you sell yourself?
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
5 ways to position yourself as an expert in your industry
If you’re a service provider, your positioning is what makes your business different. You are what makes your business different. People buy YOU and refer YOU.
LinkedIn targets content sharing with Elevate
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.
Social Media: 6 effective tips for non-profits
An effective social media campaign may take time to create, strategic planning to execute and more money to maximize visibility, but these strategies will get wheels turning…
How to be a leader in the game of networking and building relationships
Speak to the movers and shakers of the business world and they’ll all tell you the same thing: networking is the key to success. If you want to take your business to the next level, it’s essential that you know how to build and leverage both new and existing relationships.
Food blog becomes big business
The naysayers label blogs the graffiti of the Internet – a way to indulge in discussions about our pet passions or hobbies.
How to use blogging to boost SEO
Blogging is a great way to meaningfully connect with your customers, share your expertise, raise your profile and increase your revenue.
How to get customers talking about your business online
In a world where your competitors are only one click away, increasing your franchise business’ online visibility is key to gaining more customers and growing your market share.
How to get people to subscribe to your blog
Blogging is a highly effective form of marketing – if your business doesn’t have a blog, you may be missing out on a great opportunity to engage your customers.
3 ways to create more engaging website landing pages
How your pages can encourage customers to interact with your content and make purchases.
Increasing website traffic: 6 steps to guest blogging
What you need to know about contributing articles to other sites and how it can raise your profile online.
How blogs can be used to promote your business
A blog can be a powerful platform to promote your business. Here are five tips for getting the most out of your blog.
5 tips for business blogging
Blogs can raise the profile of your business, improve the search engine visibility of your business website and draw in potential customers. Here are some key tips for successful blogging.
Using social media to grow your brand: A case study
Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.
How to get noticed in the blogosphere
Not sure how to get your business blog noticed? Here are some great tips from one of our popular stories in August.
Creating content that sells
If you don’t have the money for paid advertising or pay-per-click, getting people to your site can seem like an uphill task.
Why you should blog to promote your business
A blog is a relatively inexpensive and simple way to boost visibility, connect and interact with a community and share and exchange information. Here are some simple ideas for how best to use your blog to promote your organisation.
How to get noticed in the blogosphere
You’ve started blogging for your business, but how do you let people know that it’s out there? Here are four simple ways to get your blog noticed.
Make corporate blogging painless: Three ways
Drive traffic to your corporate blog and keep the content fresh by seeking these sources for relevant content.