#Content
4 Common Legal Traps To Avoid When Starting Your Business
When starting a business, it’s always exciting to talk about your ideas.
4 ways brand marketers can inject expertise into their social content
Social content can make or break a brand’s marketing strategy.
Aidan Clarke: From neckties to apparel
Dynamic Business speaks to SA1NT’s founder.
Five ways small businesses can survive the ‘Apocalyptic’ changes coming to Facebook
Facebook’s latest algorithm changes are being called a ‘nightmare’, even ‘apocalyptic’ for businesses and publishers. Yes, the update will make it more difficult for SMEs to reach their target audiences than previously. But we’ve been here before. And businesses will simply have to adapt their social media strategy to remain competitive. Why the changes? The […]
What are the most relevant and useful social media channel for small Creative Businesses?
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
5 Things entrepreneurs should know about marketing in 2016
The name of the business game for 2016 is digital marketing. Entrepreneurs are more prolific than ever, but with so many choices before you on how to approach marketing, starting up a business, and managing your employees, it can be difficult to know what the most important tips and techniques are. Curious in how to […]
5 ways to boost your traffic in 2016
The question of how to build traffic is something asked more times than we all want to admit. We look at our traffic, sigh deeply, and wonder why nothing has changed since the day before. We live in an economy where everyone is fighting for consumer attention, and there’s only so much to go around. […]
Five ways to a successful blog
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
How well do you sell yourself?
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
SMBs quick to act following changes to Google algorithm
Since Google made changes to its search algorithm giving preference to mobile and tablet friendly websites, over one third of businesses have optimised their sites for mobile with a further 28 per cent planning to do so this year. The findings, presented in the 2015 Sensis e-Business Report, also revealed that 56 percent of SMBs […]
4 Onsite Optimisation Tactics you may have overlooked in your Online Marketing SEO Strategy
How is your site living up to the latest? Here’s 4 onsite tactics you may not have considered in the past, but should definitely be implementing today.
Never leave Facebook: Complete articles to load in app
If you’re already finding it hard to jump off Facebook, the company’s new service will have you well and truly stuck.
LinkedIn targets content sharing with Elevate
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.
5 tricks for better converting blog posts
Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.
Five tips for writing regular newsletters
As a busy business-person it’s challenging to send out a regular newsletter, but it can be done. Here are my top five tips.
Content marketing to keep customers coming back
Content marketing is a great way to introduce your company to a wider audience and attract new business, but don’t forget it’s also a very effective way of retaining existing customers.
The marketers challenge in 2014
Early this year, ExactTarget published our 2014 State of Marketing report.
Digital signage and augmented reality to take off in 2014
2014 is set to be a big year for the digital signage and augmented reality industry in Australia. Digital signage is the using of screens in stores to deliver marketing messages and improved shopping experiences to consumers, while augmented reality apps are increasingly being used in conjunction with catalogues or magazines to unlock extra video […]
How to improve your content marketing
Content marketing has become a buzzword among marketers, and if you aren’t yet undertaking some form of content marketing for your business you probably should be.
Three cheap and easy ways SMEs can create content
Content is king! Creating and circulating valuable content can bring enormous benefits.
5 ways you can implement participation marketing
There’s no denying marketing has evolved from one way ‘pushed’ conversations to engaged dialogue and relationships with audiences.
Ensuring your website can handle increased traffic after a promotion
The internet is renowned for throwing curveballs at businesses when it comes to dealing with traffic – and that’s what happened with our Cyber Monday sale.
Setting your 2012 social media goals
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
How to make your content work harder
Charles Pludthura blogs about the key role content plays in any successful digital campaign. “Firstly, you need to be aware that duplicating content can actually be detrimental to search engine performance, so there’s more to content management that just ‘spray and pray’…”