#Blog
Want to Drive More Engagement with your Blog Posts? You’ll need to fix five things
There are lots of great reasons for brands to write, blog and contribute articles. Companies that blog reportedly see 97% more links to their website and are 13x more likely to achieve a positive ROI on marketing efforts [2]. Consumers also want great blog content – 47% of buyers view three to five pieces of […]
What are the most relevant and useful social media channel for small Creative Businesses?
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
How to Win Fans and Influence Purchases
Over 80 years ago Dale Carnegie released his self-help book titled ‘How to Win Friends and Influence People’. Read the right way, it could be a blueprint for marketing success. At this point you may be wondering what an almost century old book can teach a digital marketer. Well, in two words: influencer marketing. Influencer […]
Your blog as a business: successful strategies for writing your way to fame and fortune
You hit publish. This is going to be epic. You wait. Nothing happens. You check your Google Analytics stats. Nope. No visitors. Days go by and your blog is as dead as the day you published your post. What is going on here? Blogs are supposed to be cash machines. The truth is that is […]
Five ways to a successful blog
1. Know your brand, know your audience The ‘who, what and why?’ of your company should ring true in everything you produce from the product/service you’re selling through to what you post on social. Once it is clear who you are, why you exist and what you stand for it’s much easier to curate content […]
4 Onsite Optimisation Tactics you may have overlooked in your Online Marketing SEO Strategy
How is your site living up to the latest? Here’s 4 onsite tactics you may not have considered in the past, but should definitely be implementing today.
5 tricks for better converting blog posts
Three seconds. That’s all you have to hold captive the attention of your readers. You might have noticed this when you last stumbled across a blog that made you instantly glaze over and click away.
Under-promise, over-deliver a fail safe method
In a single day, there is so much idle chit-chat and wasted words thrown about, then when something cuts through, suddenly one’s ears prick.
Creativity strikes when you least expect it
It used to really bother me when my mother would tell me to ‘count sheep’ when I couldn’t sleep as a child. It was never the answer I was looking for, which of course, was “Alright, you can stay up for another hour”.
Loyalty in a takeaway coffee
There are a dozen cafes within one block of the office and I’ve tried them all. So what drives my customer loyalty? What is it about this one place that has won me over?
Get more readers to your small business blog
Blogs are a great way of promoting your business – but only if people see them.
Are your calls to action effective enough?
The call to action is what encourages readers to perform the action you want them to, whether it is to purchase a product, subscribe to your blog, or contact you for more information.
Do you need a holiday from social media?
Social media has long been hailed as the god of simple, easy and commitment-free communication. But with an ever-increasing number of tweets, messages and images bombarding us when we’re online, is the addictive nature of social media becoming too much?
Grade your online marketing effort
Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website. “This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
Simple ways to minimise spam
Hamish Anderson offers up some easy ways to lessen the amount of spam your business receives. “…stopping spam takes more than luck; it takes vigilance, common sense, a team who follow your IT policy and a solution you can depend on.”
Edelman launches social media influence measurement tools
Edelman has launched Bloglevel and version 2.0 of Tweetlevel, two new tools designed to help companies navigate social media platforms, like blogs and Twitter, to identify which users are influential on a particular topic.
LinkedInology – What ROI can I expect from LinkedIn?
Jennifer Bishop of LinkedIn blogs about how to get the most out of LinkedIn and determine your return on investment. “This is a “networking activity”, not a transactional sale in a retail store. The question is not; Why are you wasting my time? – but more – Why aren’t you defining your target market appropriately and implementing an appropriate sales cycle plan?”
Does your business have a single point of failure?
Garald Chait of Reckon Limited blogs about the ‘single point of failure’ in business. What’s yours? And what can you do to better protect yourself and your business? “First, he needs know what are the single points in his business are that could potentially ‘de-rail’ his plans if they stop functioning. If his business has a non-process driven or a non-collaborative culture he is likely to find several points.”
Shoulda, coulda, woulda
Fleur Madden-Topley blogs about the Winklevoss twins Facebook court ruling and having business confidence. “No one is employing these grubby, money hungry lookalikes, Harvard graduates or not.”
Beware the Ides of March! Loyalty and leadership
How important is loyalty and leadership when getting a business up and running? In this blog post Michael Derin explores some lessons from history.
The #1 reason your business should have a blog
The harsh reality is the world is not waiting breathlessly to hear what you have to say, so it begs the question, why bother having a blog?
Treasury launches Standard Business Reporting blog
A new whole-of government blog has been launched on the Standard Business Reporting (SBR) Program – an Australian Government initiative led by Treasury to reduce the business-to-government reporting burden.
Some more advice for my PR friends…
Despite my first controversial blog, I’m still getting the same really small, yet really annoying things through into my inbox. On Friday, I received yet another press release addressed to a name that certainly wasn’t mine. My name isn’t Kelly. My email address should give you a good hint at that. (And yes, I’m being […]
Successful business blogging
Thinking of starting a blog for your business but don’t know what makes a good blog? A business blog is likely to involve an opinion or analysis of your business or your industry. A good blog is more than a mere rendition of your latest activities, it should be insightful and engaging to appeal to […]