#Word Of Mouth
Get the most out of your marketing strategy
When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.
How proactive marketing trumps advertising
Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.
Why you should pay attention to your Net Promoter Score
Good customer service could be the competitive advantage you’ve been looking for, and a new methodology called the Net Promoter Score is helping businesses see how likely customers are to recommend them to another person. Here’s how it works.
Why social media is nothing without creativity
Sites like Twitter and Facebook are overrun with brands trying to get consumers’ attention. So what do you do? Get crafty, that’s what.
Marketing and advertising are not the same!
Rick Marton defines the difference between marketing and advertising and how it all fits into your brand’s message. “Marketing is the bigger picture which encompasses everything that leaves an impression in the mind of your audience. It may not always be directly under your control.”
The old fashioned things make a big difference
New technology and social media are great, but maintaining some old fashioned thoughtful gestures can make a real difference to the way customers view your business and its brand.
The secrets to building a circle of influence for your business
If you’re not getting a constant flow of referrals and repeat trade then perhaps it’s time to consider your how effective your ‘Circle of Influence’ is?
Should you ask for referrals?
Brad Callaughan blogs about the right way to ask for customer referrals. “There’s no harm in discussing your services with client or customers. Constructive criticism is a fantastic way for you to see how your clients feel about your services, because they’re the people that are talking about your business…”
Getting customers through the door
There was a conversation on radio station Nova 100 (Melbourne) recently that discussed businesses that were struggling to get customers in the door. There was an example of a pizza restaurant that was experiencing slow business while a competitor down the road was going gangbusters.
Croker Oars doing swimmingly
Croker Oars Exporting since 1965, Croker Oars’ key markets include the US, UK, New Zealand, Czech Republic and the Netherlands. Croker Oars are based at Oxley Island in regional NSW and claim to be the second largest oar manufacturer in the world, with their range of oars designed for all types of rowing. Croker Oars’ […]
Export case study: Matthew Kennedy on Extreme Machining
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Matthew Kennedy on Extreme Machining Exporting since: 2004 Key markets: UK, Middle East, SE Asia. Founded in […]
VetHQ, Geoff Golovsky’s dog day care centre
Geoff Golovsky knew there was more to veterinary business than healing wounded and sick animals, so he opened VetHQ; a dog day care centre to stimulate bored canines. Now the only problem is finding room for all those tail paintings. “I’d be a rich man if I had a dollar for every time someone said ‘you’re a vet? […]
Export case study: Rod Sandison on Sentinel
Here’s a checklist of inspiration for aspiring exporters. Our collection of 50 favourite export case studies shows that there is no magic ingredient to making it on the world stage, but it certainly helps to get the basics right. Rod Sandison on Sentinel Exporting since: 2000 Key markets: Tanzania, Senegal, Zambia, Mali, the Philippines, Indonesia, Laos, […]
Cutting edge teamwork at Jamie Carroll Hair and Beauty
Learning about teamwork on an outback shearing station, Jamie Carroll knows it’s the key to running a successful business. And the clientele obviously agree with Carroll’s approach to teamwork and customer service, because they keep coming back to Jamie Carroll Hair and Beauty. Jamie Carroll was a sheep shearer in outback New South Wales before […]