#Influencer
How the Hembrow sisters built a multi-million-dollar business empire
The Hembrow sisters have established a highly marketable brand within a short timeframe of just three years, combining their skills to develop a multi-million-dollar global fashion, influencer, health and fitness business empire. Yet like any start-up venture, there are always lessons to be learnt along the way. Tammy Hembrow is one of Australia’s biggest influencers, […]
How Kylie Jenner changed the FRANKII SWIM brand
Rebecca Klodinskly is the designer and director behind Aussie swimwear sensation FRANKII SWIM which in five short years has become a highly sought-after and internationally recognised brand. Thanks to celebrities such as Kylie Jenner, Bella Hadid and Rihanna the label has quickly created a cult following of loyal customers. The brand shot to stardom after these […]
Why influencers rule the age of experience
Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The […]
Why your SME doesn’t need The Kardashians to kickstart its influencer marketing campaign
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
Authenticity, disclosure and discipline: How Jules Lund built a tribe of 20,000 influencers
When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending, there was ‘push back’ from those who were used to freebies. Believing authenticity to be paramount, founder Jules Lund stuck to his guns. A good thing too – today, the marketplace […]
How millennials are using Instagram celebrity status to build multi-million dollar empires
Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]
Where are online ads failing consumers and what can advertisers do to boost engagement?
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
Four modern marketing roads that will lead your business into the millennial heartland
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
Three tips to build a start-up social network
Given Facebook, Twitter and now Snap’s billion dollar initial valuations, it may seem like easy money to build a social network from scratch. But there’s nothing simple about it. Once the poster child of internet innovation, the social media industry is now a crowded space. And it’s difficult to stand out when there’s social networks […]
Five trends HiSmile’s founders have on their radar as they approach the $40m milestone
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
The art of finding and attracting the right social media influencers to your brand
Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]