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How millennials are using Instagram celebrity status to build multi-million dollar empires

Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]

Sharon Zeev Poole · 2 min