Building Big Data consistencies into Consumer Marketing Strategies

Summary

Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]

Tags: B2C, big data, buying, Customer, Digital marketing, E-commerce, Emarsys, stuart barker