#Big Data
The future of Marketing
The rise of big data, digitisation and globalisation have evolved the role of a marketer and marketing departments dramatically. There has been a tendency in the past to view marketing departments as a cost rather than revenue, but with an increased focus on Return on Investment (ROI) this is evolving. Digital channels and data continue […]
One in two IT workers looking to jump ship
A lack of training and career development is fuelling employee dissatisfaction amongst Australia’s IT workers, with 49% actively looking for new work and a further 40% open to jumping ship for the right offer. These findings are from a survey of nearly 2000 tech workers undertaken by IT workforce solutions specialists Greythorn, which gathered data […]
The rise of AI-powered business tools: “full automation should never be the final goal”
AI should be used to augment the abilities of data analysts, rather than replace them entirely, according to Francois Ajenstat, an ‘assistive intelligence’ advocate and the Chief Product Officer with data visualisation platform Tableau. He spoke to Dynamic Business (DB) about the value businesses can derive from adopting AI-powered tools. DB: Investment in AI is predicted […]
How travel businesses can take full ownership of – and best utilise – their consumer data
Data is arguably tomorrow’s most valuable resource. It gives us unprecedented access to copious amounts of information and insights, all with the potential to define trends and reshape thinking. It also has the potential to turn every industry on its head by unlocking new efficiencies, new business intelligence, and new ways of working. Unsurprisingly, one […]
How cloud enhances big data analytics
Big data and business analytics are set for double digit growth, with the global market forecasted to grow to more than $203 billion in 2020, up from $130.1 billion in 2016, according to IDC. Moreover, small and medium businesses (SMBs) in particular are predicted to continue to increasingly invest in big data and business analytics, with […]
How businesses can create a data security culture in the digital transformation era
In today’s fast paced business environment, the race is on for organisations to become fully digital, something which we saw backed up by The Economist Intelligence Unit’s recent ‘Digital Transformation Agenda 2016’ report whereby 77% of those surveyed agreed (somewhat or strongly) that digital transformation is their number one priority. However, 46% also said that […]
Translating data Into progress for 2017
Imagine having complete visibility across your business to quantify exactly how and where resources are being used, so you are always ready to seize new opportunities. In an age of data, this is not wishful thinking. We already have all the information. We just need to understand it. Translating Raw Data The raw data exists, […]
Enterprise technology is set to elevate engagement, experience and ethics in 2017
Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]
Data analysis: understanding emerging niche markets and the tribes that grow with them
Commerce rarely stands still. And online commerce is a beast in perpetual motion. We’ve all become accustomed to the idea disruption is the new norm and change is the only constant. However, beneath the seeming chaos we can still recognise patterns which help us as entrepreneurs create value. One of the most fascinating patterns to […]
To make sense of – and benefit from – large volumes of data, SMBs need the right talent
Big data is no longer the sole domain of large enterprises – small-to-medium businesses (SMBs) that leverage data effectively can gain significant competitive advantages. Almost all businesses now collect data to some extent. However, many businesses are still overwhelmed by the sheer volume of data available to them and they wonder how to make sense of […]
Pursuing a big data vision: key considerations
According to Gartner, by 2020, data from nearly 38.5 billion Internet of Things (IoT) enabled devices will be available for companies to analyse. For forward-thinking businesses that are already harnessing the power of big data, the benefits are endless, enabling real-time adjustments, highly responsive business models and a new pipeline of revenue streams. For small to medium sized […]
People at the heart of data-driven decisions
We live in a society flooded with information. We have never had as much data at our disposal as we do now due to the progress of technology; chiefly, the increasing digitisation of information. Big Data is here to stay – and it’s impacting the performance needs of all organisations, regardless of size. Decision-makers have […]
The fleeting role of the Chief Digital Officer
When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]
Small business, Big Data: reap the benefits
The large volume of data out there is having a big impact on the health of all businesses, regardless of their size. In fact, whether you plan to grow your business further or succeed as a small business, the role of Big Data is crucial. The significant value brought by Big Data is accompanied by challenges. […]
Building Big Data consistencies into Consumer Marketing Strategies
Marketers have been hearing about big data and the value it brings in terms of customer engagement for several years. If you work in the business-to-consumer (B2C) sector, or more specifically retail and e-commerce, you are likely already harnessing big data in some shape or form. This year, the focus of digital marketers will shift […]
Leveraging ‘small’ Big Data via automated email marketing – an untapped resource
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
Small data: The evolution of engagement
The proliferation of channels available to connect with consumers and the ability to access rich data about them creates huge opportunities for marketers to engage and create brand loyalty.
2015 tech trends highlight strategic investment as key move
The coming year will see Chief Information Officers (CIOs) focus on making strategic network investments in order to best manage big data, the cloud, and the Internet of Things (IoT).
CMOs and CTOs are being brought together by big data
We take a look at how the relationship between the Chief Technology Officer (CTO) and Chief Marketing Officer (CMO) can have an effect on the success of big data projects.
Law firms losing money with old technology
Law firms could be wasting hundreds of hours each year and miscalculating tens of thousands of hours in billable time due to problems with new technologies.
Does size matter?
Read any tech or marketing title at the moment and someone is saying something about ‘Big Data’.
Are you playing hide and seek with big data?
Amid all the discussion around big data over the past few years, there’s a more fundamental question businesses need to be asking themselves: Do I know where my company’s data is residing?
3 ways technology can save your business money
It’s exhausting and, quite frankly, impossible to be across every technological development but it’s important to keep your finger on the pulse. If nothing else it could save your business a lot of money.
Future-proof your business with technology
It wasn’t that long ago when the idea of bringing your own smartphone or tablet to the workplace or using them to shop online from the comfort of your lounge was unthinkable.