Home topics small-business-resources growing Growing Marketing Small Business Growing How harnessing digital strategy helped a Melbourne SMB grow 1266% over five years Reuben Sady February 13, 2017 1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into a complete, end-to-end digital strategy. A strategy which used data, insights and digital marketing to change the way that customers interacting with the business on and offline. From brick and mortar beginnings Established in Melbourne in 1996, Cleanawater produces wastewater treatment and recycling systems for a range of Australian businesses and industry. The business was for the first 13 years of its life, a traditional brick and mortar operation. Cleanawater built, marketed and predominantly sold their products from their production facility in Blackburn, Victoria. That changed when Cleanawater’s founder and operator retired and passed the business on to new owners, Adam Laurie and Rob Dalessandro . The pair believed that they could grow this historically offline business by creating and implementing an innovative and modern digital strategy. The digital strategy Adam and Rob developed for Cleanawater a complete digital strategy that encompassed all aspects of the business’ communications, including design, development and marketing. The strategy started with the building of a new website, the implementation of analytics tracking