#Analytics
GetMentionedByAI: AI Visibility Tool Directory
Discover, compare AI visibility tools with GetMentionedByAI's curated directory of listings, features, and pricing for brand monitoring.
Prophecy AI: Cloud-Native Data Prep Solution
Prophecy AI Data Prep & Analysis accelerates insights for non-tech users on cloud platforms, offering workflow generation and governance features.
Tech Tuesday: Data analytics & visualisation tools to watch in 2026
We’ve compiled data analytics and visualisation tools for SMEs to help turn everyday data into clear, usable insights.
It’s time to put data science and engineering in the hands of the business
As the volume of business data available has grown exponentially, a new discipline has evolved. There is now a better way…
Why all businesses need to pay attention to data literacy
According to McKinsey Global Institute, data-driven organisations are 23 times more likely to acquire customers, six times more likely to retain customers, and 19 times more likely to be profitable than organisations that don’t leverage their data. Having data literacy is among the most pressing objectives for many executives. With more organisations recognising the importance […]
How our company is using Artifical Intelligence
Opyl has pivoted directly into the AI tailwind that is transforming healthcare. Like a super powerful industrial magnet, we use AI to identify and gather data into groups with the ability to predict, analyse, quantify and visualise real world data far more accurately and faster than any person could do. Our company uses AI to […]
Is your intuition costing you business?
If you’re a small business, here’s an interesting question for you… what does your gut tell you about your business performance? For many Australian SMEs, the answer would likely be: not much. According to research by the Commonwealth Bank of Australia, almost 62 per cent of SMBs lack any form of reliable data strategy, preferring […]
Behavioural Patterns: Using Google Analytics to understand who visits your website
It’s no use generating traffic to your website if you don’t know what your visitors are doing when they arrive. Fortunately, Google Analytics can provide you with everything you need to know about your website visitors so you can understand them better. This will allow you to provide them with exactly what they want, helping […]
How travel businesses can take full ownership of – and best utilise – their consumer data
Data is arguably tomorrow’s most valuable resource. It gives us unprecedented access to copious amounts of information and insights, all with the potential to define trends and reshape thinking. It also has the potential to turn every industry on its head by unlocking new efficiencies, new business intelligence, and new ways of working. Unsurprisingly, one […]
How to establish your business on Instagram
With over seven million monthly active Instagram users on the platform in Australia, there is a real opportunity for businesses to tap into this community to create authentic customer relationships and turn their passion into a business. With 80% of Instagram users following a business and the average Australian checking their feed 11 times a […]
Fast Cover Travel Insurance lands Hollard deal: “It’ll help us accelerate,” says founder
Australian travel insurance provider Fast Cover has secured global financial services business Hollard as its new underwriter. The deal marks the first time the global financial services business has partnered with a specialised travel technology firm. In a statement announcing the partnership with FastCover, Hollard’s CEO Richard Enthoven said his company is “always looking to work with […]
How your SMB can avoid digital overload by strategically embracing new technologies
A common symptom of the 21st century is the reliance on a digital productivity tools…often to the point where the users become inefficient. Sound like an oxymoron? Recent research by Nitro shows Australians aged 18 to 25 (Gen Y) are over-reliant on email, apps, social media and cloud technology, and thus new productivity pitfalls are emerging. The research found specifically that nearly nine […]
How harnessing digital strategy helped a Melbourne SMB grow 1266% over five years
1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]
Sydney tech start-up receives $525k in seed funds to enhance its event sales platform
Sydney-based tech start-up Audience Republic, which helps event organisers boost ticket sales, today closed a $525,000 seed investment round. Co-founders Jared Kristensen, a former promoter, and Jason MacLulich, ex CTO of GoCatch, raised capital from Artesian Capital and QUT Creative Enterprise Australia. Funding also came from angel investors Radinck van Vollenhoven (Stocard’s MD, formerly with Spotify and […]
How strategy drives digital transformation
Adopting new technologies in a business is critical to drive digital transformation. However, 48% of Australian business owners are still reluctant to adopt new digital technologies due to a lack of understanding of how it works and the potential benefits. If businesses want to maximise their potential, a coherent, strong and concise digital strategy should […]
Level-up your customer service in the new year
January is a time for reflection, marking the end of a busy 2016 and heralding an exciting new year. It’s important to use this time to recalibrate your business’s thinking on customer service and plan service goals and objectives for the year ahead to grow and retain your customer base. Questioning your company’s emphasis on […]
Pursuing a big data vision: key considerations
According to Gartner, by 2020, data from nearly 38.5 billion Internet of Things (IoT) enabled devices will be available for companies to analyse. For forward-thinking businesses that are already harnessing the power of big data, the benefits are endless, enabling real-time adjustments, highly responsive business models and a new pipeline of revenue streams. For small to medium sized […]
Top SEO mistakes your SMB might be making
SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]
Small business, Big Data: reap the benefits
The large volume of data out there is having a big impact on the health of all businesses, regardless of their size. In fact, whether you plan to grow your business further or succeed as a small business, the role of Big Data is crucial. The significant value brought by Big Data is accompanied by challenges. […]
Leveraging ‘small’ Big Data via automated email marketing – an untapped resource
Big Data is an overused buzzword in business and technology. It refers to the massive increase of data gathered and stored in many modern information systems. The term is often discussed in the context of business intelligence (BI) and analytics – the ability to properly analyse the data, make sense out of it and act […]
Roasted by numbers
Black Velvet is a Melbourne based boutique roastery and espresso bar that supplies quality beans to cafes and home baristas alike. Their second store based in the Galleria on Bourke St, which opened two months ago is already doing a roaring trade with thanks to the teams’ refocus on data and analytics to power and […]
Visualise your KPIs
Small businesses often lack the resources to manage information effectively.
When to upgrade your web hosting package
Over time, your web hosting needs may change. But if you’re not an experienced user, it can be difficult to figure out whether you really have outgrown your hosting service.
Ex-boss’s confession: ‘analytics saved my career’
The company had a vision of where it needed to go–but no map to get there. Here’s how a little data saved the day