Tag: Ads

As AI transforms the advertising landscape, can automated ad creation tools replace the human touch of user-generated content?

While positive news stories are few and far between these days, here’s one I think you’ll like: digital marketing is cheaper than ever before, with direct response now a great option. Since lockdown began, there has been a 40% decrease in the cost to reach 1,000 people on Facebook and Instagram. This huge price drop […]

Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]

Perception is everything in business. Take large companies. Often, by virtue of their size, they convey competence and stability, which is invaluable when it comes to attracting and retaining customers.  However, if you’re not a big brand, how do you make a big impression? What if you are a start-up, or a small business? How do you go about getting […]

1266% revenue growth. Business sale ROI of 10 x the purchase value. $1.25m profit. Yield growth of 293%. These are numbers many small to medium business owners could only dream about. However, it’s what one business, Cleanawater, achieved in just 5 years. How did they do it? By investing 6.56% of the business’ turnover into […]

While many have been understandably dreading an ad-filled change to their binge watching, the end of civilisation is not yet here.

For most business owners, spending money on advertising seems as risky as gambling, like money put into a slot machine with nothing positive to show for it.

The amount being spent on digital marketing continues to climb, with the latest figures showing a 5 per cent Year on Year rise to $1.15 billion during the March quarter.

Music streaming giant Spotify has announced Playlist Targeting, a solution that will allow brands to reach audiences according to what type of music they are streaming.

Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising.