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Unhappy customer yelling into a phone

Cold calling secret: 16 ways to start a conversation

The most effective way to open a conversation is to connect your call to one of these “trigger events.” Here’s how.

The purpose of a cold call is to have a conversation to determine whether a potential customer has the following two things:

  • a need your offering can satisfy, and
  • the money to purchase it.

That conversation can happen, though, only if you get through the customer’s natural reluctance to speak with a stranger. The easiest way to get through that reluctance is to have a reason you’re calling, other than just the fact that you have something to sell.

For example, suppose you’re selling an inventory control system. Here are two possible ways to begin the conversation:

  • “I’m calling because I’m selling a great inventory control system that can save you money.”

…to read this article in full, visit leading US small business resource, Inc.