#Small Business Sales
Can a sales promotion make a difference?
Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?
2 tools to turn customers into cheerleaders
Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.
Cold calling secret: 16 ways to start a conversation
The most effective way to open a conversation is to connect your call to one of these “trigger events.” Here’s how.
10 dumb sales tactics to avoid
These big mistakes seem to be shockingly common. Make sure you’re not guilty of any of them.
5 simple strategies to sell successfully
Sales is a journey. If the customer does not understand where you are headed and why she should come along, she won’t.
Cold calling script that really works
Here’s a classic, and classically effective, cold calling script – along with some essential advice for making it work.
Why smart calling is the new cold calling
Does the cold call still have a place in today’s business sales environment? Not quite. For a cold call to be successful, you need to apply some new, smart thinking.
Six ideas for finding new sales leads
Don’t overlook these unexpected online opportunities for prospects.
Success: The four vital life and business skills
At the core of communication, leadership, selling or any relationship where you want to achieve a fair exchange of value, lies four vital life skills. As simple as they sound, they take a lifetime to master.
SMB sales up, retail hoping for Christmas miracle
Small business sales were up in October, suggesting that consumer spending will creep back in the lead up to Christmas, according to the latest figures from ANZ.