Tag: Small Business Sales

The Xero study provided the most up-to-date data on the health of Australia’s small business economy in 2022.

Wherever you are on your pricing journey, here are four common pitfalls that many businesses fall into and how to successfully overcome them.

Buy-one-get-one-free, free gifts, free samples, vouchers and coupons. Are they old fashioned or do they have a place in today’s sales and marketing strategies?

Incentivising current customers to buy more and bring in new business is a huge opportunity you can’t miss.

It’s never a good idea to promise something you can’t deliver in order to get customers through the door in the first place, as you’ll end up disappointing them. With this in mind, here are 5 easy ways you can ensure you avoid over-promising and under-delivering, which could seriously hurt your reputation.

Ethical procurement practices and choices surrounding sourcing and distribution activities can have a dramatic effect on a company’s reputation and sales revenue. Here’s some expert advice for how to manage yours more effectively, for the sake of your brand.

Brilliance in sales and marketing is the lifeblood of small business, yet many owners lose sight of their vision in the day-to-day multi-tasking that managing a business demands. Use these tips to re-energise your passion for sales and marketing, and get back on track to becoming a visionary.

Smile, be nice and help out doesn’t seem like it’s that hard to do in customer faced roles, right? It’s really the basics of customer service – or so you’d think.

The most effective way to open a conversation is to connect your call to one of these “trigger events.” Here’s how.

These big mistakes seem to be shockingly common. Make sure you’re not guilty of any of them.