Tips from the Search Engine Strategies conference about how social media can make your business run more efficiently.
For busy business owners, managing your brand on a growing list of social networks can be time consuming, if not stressful and frustrating. The good news is that there are a small army of tools and apps that can help simplify the process.
“Social media. Productivity. Efficiency. These words don’t always go together, but they should,” said Lisa Buyer, president and CEO of online public relations, social media and SEO agency The Buyer Group, based in Hollywood, Florida. Buyer spoke yesterday at the Search Engine Strategies conference in San Francisco about tools and strategies for optimising your social media efforts without spending a ton of money doing it. Here’s a look at five of the low-cost tools Buyer suggested online marketers add to their social media arsenal:
1. Tracky
Tracky is a free app that combines separate tools such as email, to-do lists, chat, file sharing and more all on one social, task-management platform. Access to individual projects can be limited to specific users by changing settings from public to private, and users can share information within the app via their Twitter, Facebook or Pinterest accounts.
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