Home topics finance finance-cash-flow Advice Cashflow Editor's Choice Advice 7 ways to grow your business Jo Macdermott April 13, 2015 Whatever you want to achieve in life, the road to reaching your goal probably has a number of different paths. For most businesses, if not all, the overall goal is profitable growth. Failure to grow often means failure to survive in business and your marketing strategy plays a big part in determining the speed and manner of your business growth. As a SME it’s easy to feel like you have to rush out and do everything at once, but that’s not necessarily the case. Growth and profitability can be achieved by focusing on one or two areas at a time and working up from there. Making an all out dash to do everything at once can actually be detrimental in the long term as it leads to burnout and inconsistent results. It’s commonly accepted that there are seven different paths to profitable growth. These are: Keep your existing customers and grow your sales from them. When you have a base of loyal customers you don’t have to spend as much time and money looking for new ones. As long as they are happy with you they will probably recommend you to others and bring you new business through word of mouth. Optimise your pricing so you are making more from your existing sales. Pricing is always a challenge. By charging more for your products or services you can make more