#Products
Developing a marketing plan for your new product launch
Taking time to develop a new product launch marketing plan can be well worth the time and effort of doing so. By following a few steps, you can create a marketing plan that will produce the effective results you desire.
Skimming and penetration pricing strategies a thing of the past
Pricing products at a high price or a low price to attract consumers are no longer widely used strategies, according to new study published in Marketing Science journal.
7 ways to grow your business
Growth and profitability can be achieved by focusing on one or two areas at a time and working up from there.
More Aussies leaning towards ‘Made in Australia’ food
The number of Australians more likely to buy food products labelled ‘Made in Australia’ has increased over the last two years.
Global detergent capsule safety campaign kicks off
A global campaign to create awareness of the dangers associated with laundry detergent capsules has kicked off today, aiming to highlight the 16,000 cases of chemical exposure reported every year.
Hospitality sector says buying online makes no difference
Hospitality product retailers believe that locally made products still reign supreme in the sector.
Twitter’s new ‘cards’ include features for business
Users can display photos, app information and products for sale.
Simple steps to effective marketing
These strategies can demystify your product and help your customers see the light.
Innovate, differentiate, stand out!
Looking to explore new ideas, ramp up your operations and seize new opportunities to boost your profits? If you can do so through innovation, the rewards will be greater still.