In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.
Is online marketing an art or a science? Danielle MacInnis introduces Hubspot’s Marketing Grader and how it can help you optimise your website.
“This is the analytics, knowing what marketing activities are working (or aren’t working) for you by measuring your successes and failures.”
Each new fan of your business on Facebook will drive about 20 new visits to your website, according to a recent analysis by Experian companies Hitwise and Techlightenment.
Bislr has a 100-person trial open for small business owners and entrepreneurs to trial its new software, which allows anyone to set-up and run an online business. Join the trial and get a free website, template, domain and the software needed to run a successful online business.
Google and MYOB’s joint project ‘Getting Aussie Businesses Online’ has seen more than 4,000 businesses take up the offer of a free website, an average of eight Australian business owners per hour since its launch on March 2, 2011.
Australians are increasingly comfortable buying goods online but small businesses are lagging behind the trend, and missing opportunities, with new research revealing that only one in three businesses have a website.
The market is changing and we’re seeing a major shift in buyer behavior – from in-store tyre kicking to savvy online bargain hunters. It’s no longer effective to run an advert in the local paper and hope the phone will ring.
In Melbourne’s South Yarra, a small business called Thinktank Media is helping other small businesses get social. They’re proving a couple of important things. One is that social media really does make good business sense, and the other is that employing an agency to ‘do’ your social media for you is within the reach of SMEs.
So you have a great new website and you’re using analytics but what are you doing with the information you collate and is it helping you tailor your online marketing?
The advent of online booking, which allows customers to research, plan and book their business trip at the click of a mouse, has completely transformed the way the travel industry does business – and for the better.
