Think having a bold, eye-catching homepage is enough? Think again. Outbrain’s CEO shares his best strategies for attracting quality visitors to your site – and keeping them engaged.
Hey, your blog looks great! And those videos certainly add the finishing touch. Congratulations!
Now what?
Is it really enough to create your own content, push it out to your list, and wait for sales to boom?
This strategy may bring some measure of success to business owners with lists consisting of hundreds of thousands of contacts, but not for the average entrepreneur. According to Yaron Galai, the CEO of Outbrain, a content-discovery platform that places their clients’ articles, mobile, and video content on high-profile publisher sites, you need to get creative about how you market your content.
…to read this article in full, visit leading US small business resource, Inc.