Home topics small-business-resources growing Digital Growing Hot Tips Digital Why it pays to invest in video Carly McKenna October 12, 2012 Online video was once perceived to be an expensive option, but in the last few years it’s become a leading marketing strategy for small businesses. Here’s how video can help increase your online visibility and build business – without spending a fortune. With the growth of online business, video has been pushed to the front of marketing tactics. “Video enables you to communicate the complex and the long in a way that is simple and easy to understand. It’s definitely a key point of information for people online that businesses are utilising to their advantage,” Pulse Marketing managing director Lauren Brown said. “If you only have people visiting your website for a couple of minutes, it’s easier for you to convey what you need to through video, than through text. You can keep it short and sharp, while effectively engaging them,” she told Dynamic Business . More importantly, however, video has become vital for small businesses’ search engine optimisation (SEO). As Brown explained, Google owns YouTube and is structuring its search engine results to give prominence to sites that include video. “If you want your product to be found online, you need to consider YouTube. Not considering it is like saying “I don’t want to worry about Google”. It’s really a search engine in itself. And it’s absolutely essential that you can be found on there,” she said. Once