PR is often seen as a marketing luxury for bigger companies but there are many smaller PR agencies in Australia that can make PR an affordable marketing activity for small or fledgling businesses.
When you run a business, especially a start-up or small-scale operation, you need to take advantage of all the exposure you can get.
Has the spark gone from your relationship with PR? If you’ve run out of ideas for your PR strategy or you find yourself writing the same thing over and over again, then it’s time you rekindle your passion for PR.
Public relations can be more cost-effective than advertising. Here’s how to get a PR campaign for your company started.
One PR professional I interviewed couldn’t pronounce my company name, or fathom a high-powered woman in finance. Next!
From measuring success to costs and services, here’s what you need to know before turning to a public relations firm.
So, you’ve decided it’s time to take your business, product or service to the next level and enlist the assistance of a PR company. But where to start? Fashion, tech, boutique or large and well known? This guide will help you make the right decision.
Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.
Catriona Pollard blogs about deciding whether or not public relations is right for your business.
“Although many businesses are now implementing public relations specialists to help provide two-way communication between stakeholders, public relations is often misunderstood…”
Catriona Pollard blogs about making the most of your relationship with a PR agency.
“Effective management of this relationship and an understanding of the activities & capabilities of your agency results in a happier agency & higher ROI.”
