Tag: Opinion

In the desire to capture digital data about people and their activities, technology is being embedded in a growing variety of consumer and industrial objects.

Online marketing is great for small businesses, but like everything, it has to be done right.

The term ‘workplace culture’ is commonly used as a point of difference between businesses looking to attract high-calibre employees to work for them, but what does it mean and does it really matter to small businesses?

Unless your business is the final petrol station before the Nullarbor Plain, you’ve got competition. And regardless of how seamless you think your product range, service offering, and customer service to be – we’re all human, and you ARE making mistakes.

For small and even some medium-sized businesses, having to pay indemnification worth a few hundred thousand dollars almost always leads to instant insolvency, followed by bankruptcy and ultimately, termination.

Formalities which used to be common in written communication have all but disappeared and the anonymity of online communication means that people often say things they would never dream of saying to someone if they were face to face.

Staying motivated as a remote worker is a two-way street. While it’s up to the employee to establish and implement their own system to work effectively, the employer must also make an effort to manage and include these employees in daily business.

I think it’s fair to say, the term ‘innovation’ has had its day.

The importance of community engagement is a foregone conclusion. It is a crucial growth component for businesses of all sizes. In an increasingly experience driven and co-creation led economy, excellent community engagement is a brand’s utopia.

Growth in technology and international communication continues to open up a world of opportunity for Australian small-to-medium businesses (SMBs).