Tag: Opinion

While it is true online marketing is a great leveler and a great opportunity for small business owners, the fact is old-school marketing can still work wonders.

In spite of not being completely naïve when I started Next Marketing, I quickly discovered how much I didn’t know, and how much being an entrepreneur differed from my expectations.

The perception often exists that the biggest threat to an organisation is external, however, it’s almost always internal inadvertent causes that are related to an external targeted attack that pose the greatest problems

The search for that much-needed dough to kick-start a business plan into fruition can prove to be a difficult and stressful task, with many business owners making detrimental choices out of desperation.

We see systems, structures and tools but not the culture developed by leaders in the organization. Here is what you must do to develop the culture you need…

Widespread use of mobile devices – both at home and within the workplace – has encouraged development of another, new mobile technology: printing.

Raising fire awareness is an awareness that benefits everyone – a life skill, that can be implemented at any time regardless of whether you’re at work or not.

Did you know that 51.9% of marketing professionals worldwide name video as the medium with the best ROI?

Most people have for long seen social media as a platform for fun, chatting and catching up with friends. Looking at the brighter side of it, there is a lot that business people can benefit when it comes to marketing their brands.

While the eCommerce boom shows no signs of slowing down, it’s important that businesses understand the importance of a legal infrastructure behind their website.