We all know that industry events are a great way to build your brand. But with so many ways you can incorporate events into your PR and marketing strategy, it’s a good idea to get a little creative in the way you approach them.
Finding a job or getting a promotion is no longer about who you know, but who knows you, which makes networking a vital skill for women to master.
Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.
Does the thought of networking make you a little anxious? You’re not alone. Lady Danielle Di Masi blogs about walking into a business networking event with confidence.
“If you have to fake it till you make I say go for it and never let something like the unknown or nerves get in the way of getting what you deserve.”
Cenk Baban blogs about using MeetUp to connect with like-minded business owners in your area.
“If you’ve ever tried to organise an event, meet like-minded people, or tried to be part of a local group with similar interests, you may have come to realise the current social networks are not that efficient.”
Leading networking experts say business owners need to understand that networking isn’t just about getting leads for your business, urging they shift their attitude towards this important business tool.
Julian Smith blogs about the importance of face-to-face networking in the business world.
“Glancing around the convention… it reminded me of the one downside of the rise of the online revolution. The loss of face-to-face interaction. We’re getting better at tweeting and worse at networking.”
Lady Danielle Di-Masi blogs about embracing LinkedIn and enjoying the connections it will deliver to your business.
“LinkedIn is a brilliant way to connect with associates all over the world, not just those that may be in your local business groups. You can connect with like minded entrepreneurs, or people in companies that you wish to work with, speakers or consultants you want to learn more from …”
Success can be all about who you know, not what you know. The Australian Institute of Management offers some Do’s and Don’ts of networking.
Nokia and Dynamic Business have 30 double passes to give away to an exclusive small business and entrepreneur networking event in Sydney next week, for the launch of Nokia’s new online book ‘In Hindsight’, and the E6 and E7 smartphones.
