Home topics technology technology-social-media Marketing Social Media Marketing Good news for businesses that share stories James Harkness May 18, 2016 Businesses are being encouraged to share inspiring stories with consumers to take advantage of growing demand for good news. “In the business world, we’re definitely seeing a shift towards consumers wanting to feel a part of something more important and bigger than ourselves,” said former journalist Sue Papadoulis, who last week created The Good News Movement community on Facebook. She said the response to the page, which generated more than 2000 likes within three days, demonstrates there is a ‘genuine desire’ for positive stories in the media – and this sentiment is an opportunity for businesses to market themselves. Every business has an inspiring story “It’s often the back stories that inspire consumers to get behind a business, even if it costs them more,” Papadoulis said. “If we know our vegies are organically farmed, which is helping save the environment, and we also know the vegie farmer actively creates better conditions for workers – then we will be willing to spend more on supporting that cause.” “Every business has an inspiring story to tell whether it’s their history, an obstacle their customer has overcome or a new product that will change people’s lives for the better.” People are interested Papadoulis shared the story of dance company that runs classes in female prisons and the positive impact this is having on inmates’ stress, self-esteem and purpose. “This positive publicity has led