Press coverage can make a huge difference to your company. Here’s a few easy tips on how to conduct yourself like a media pro.
How hard can it be, really, sitting down and doing an interview with a reporter? We ask you questions, you answer them. Simple, right?
Apparently not. That’s my conclusion after spending well over a dozen years on the “asking” side of the table. It’s confirmed by the questions I get, over and over: How do I get press for my company? How do I not screw up an interview?
How you get press depends quite a bit on what you’re trying to get press for. Maybe I’ll tackle that in another column. But how you conduct yourself during an interview doesn’t vary much. To wit:
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