Everything you need to know about getting your information into the hands of the media.
Think of a press release as your ticket to publicity — one that can get your company coverage in all kinds of publications or on TV and radio stations.
First, be sure you have a good reason for sending a press release. A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons.
Second, make sure your press release is appropriately targeted for the publication or broadcast you’re sending it to. The editor of Road & Track is not going to be interested in a new baby pacifier you’ve invented.
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