In the modern business world, change happens so quickly that if you haven’t got your eyes on the game, you can be quickly thrown out of it. As a business owner, you need to evolve and shift with the times and trends, or risk getting left behind. So if you want to play a bigger […]
As the end of the year approaches, now is a good time to work on your social media goals for next year, if you haven’t already done so, blogs Anna Cairo in this list of five things to consider.
I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?
While the end of the financial year can sometimes be a rushed haze of numbers, money, stock and papers, I think it’s important to take some time to reflect on the year that has just passed.
A good follow-up is critical to building strong relationships with your prospective clients.
I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.
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