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The business owner’s pre-holiday checklist
Forget the 12 Days of Christmas, Alicia Beachley sets out the 12 top things business owners should do before the end of the year.
“Get a list started so you’re not walking back into the office in January saying, ‘What did I have to do again?'”
Holding your own value
Alicia Beachley blogs about protecting the value of your business.
“Thinking business is business, especially in this competitive market, doesn’t mean it should be business at any cost. Not only does it undermine your rate card, it undermines it for other businesses.”
Who are your brand champions?
Alicia Beachley blogs about finding ideal brand ambassadors for your small business.
“Champions come in all shapes and sizes and can be really powerful resources for any sized business. It can be anyone from a celebrity ambassador to passionate early adopters who, particularly thanks to social media, can create buzz for your SME.”
Are events the answer for your business?
I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?