Alicia Beachley

Alicia Beachley

Alicia Beachley

6 Posts

Alicia Beachley is Founder and CEO of April5, an independent and specialised multi-service marketing agency. April5 enables Alicia to follow her passion for creating campaigns that drive consumer action, change behaviour and that deliver measurable results for clients.With more than 16 years agency experience, Alicia has managed a vast array of campaigns from million dollar consumer promotions to new product launches and national retail and experiential events for a broad range of major clients. Alicia is on the Executive Committee of the Australasian Promotional Marketing Association (APMA), a member of The Communications Council. She also manages the annual APMA Star Awards program, which acknowledges and rewards marketing agencies and clients for their outstanding creativity and strategic prowess. Alicia can be contacted via email alicia@april5.com.au

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The business owner’s pre-holiday checklist

Forget the 12 Days of Christmas, Alicia Beachley sets out the 12 top things business owners should do before the end of the year.

“Get a list started so you’re not walking back into the office in January saying, ‘What did I have to do again?'”

Alicia Beachley

Alicia Beachley

Author

Holding your own value

Alicia Beachley blogs about protecting the value of your business.

“Thinking business is business, especially in this competitive market, doesn’t mean it should be business at any cost. Not only does it undermine your rate card, it undermines it for other businesses.”

Alicia Beachley

Alicia Beachley

Author

Who are your brand champions?

Alicia Beachley blogs about finding ideal brand ambassadors for your small business.

“Champions come in all shapes and sizes and can be really powerful resources for any sized business. It can be anyone from a celebrity ambassador to passionate early adopters who, particularly thanks to social media, can create buzz for your SME.”

Alicia Beachley

Alicia Beachley

Author

Your IP and the Internet

Alicia Beachley gets serious about protecting your Intellectual Property online.

“Your work and therefore your IP is something that should be very valuable to you, both commercially and intellectually.”

Are events the answer for your business?

I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?