Home topics small-business-resources social-media-strategy-social-media Small Business Strategy Small Business Why you need to play a bigger game in business Rowdy McLean August 16, 2016 In the modern business world, change happens so quickly that if you haven’t got your eyes on the game, you can be quickly thrown out of it. As a business owner, you need to evolve and shift with the times and trends, or risk getting left behind. So if you want to play a bigger game, here’s what you need to know: Understand what matters Customer’s perceptions, needs and experiences change. Regularly ask your customers what things are most important to them. It might be efficiency, it might be service, it might be range or any one of a hundred things. For weeks and months, the answers may be the same but three things happen here: 1. They appreciate that you ask, which shows you care. 2. When it shifts, and it will, you will be on top of it. 3 You can measure whether you are hitting the mark with what’s important to them. Get the team right Even little league soccer teams consider how they are going on a weekly basis and make adjustments accordingly. You should be doing this in business – assessing the team, changing roles, coaching and training skills where needed on a weekly basis, so you get better each and every week. Know what you want to be famous for If you are not clear on what you are playing