Are events the answer for your business?
By Alicia Beachley · 8 June 2011 · Locked
By Alicia Beachley · 8 June 2011 · Locked
Discover the surprising truth behind why events often fail to deliver, and how you can turn the tables to achieve real results. But first, are you prepared for the uncomfortable reality?
I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?
Tags: Cost, Event Planning, Events, Marketing, Marketing Plan, Measurement