Tag: Marketing

I recently met with a client who had been ripped off without even knowing it.

SMEs needs to wake up and start looking at how they are allocating their online budgets and start thinking smarter about their web design projects starting with your choice of content management system (CMS).

How do you feel about actively promoting your competitor? If you’re like most people, you’ve probably never even considered it. What a stupid idea, right? It’s something that Yahoo did in the early days, prior to Google entering the scene, and helped them to become the leading search engine at the time.

There are three main factors that differentiate Business-to-Business (B2B) sales from Business-to-Consumer (B2C).

Global One Mobile Entertainment (trading as Mobile Active) faces Federal Court action for alleged breaches of the Trade Practices Act 1974, with the Australian Competition and Consumer Commission instituted proceedings against it and 6G Pty Ltd yesterday.

I love my clients. They all have tremendous passion for their business, and genuinely believe in what they’re doing. And when you’re passionate about what you offer, marketing and sales become a lot easier, and your business is more profitable. Here’s why.

Blockbuster Australia, operated independently of Blockbuster Inc in the US, will seek to distance itself from it’s beleaguered cousin with a multi-million dollar branding campaign.

I’ve been working with a number of businesses lately developing their marketing strategy and marketing plans for the next 12-18 months. One of the key parts of the planning process has been identifying clear and measurable targets, so we can develop a plan on how to achieve them. For some businesses it also helps manage internal expectations of what can be achieved.

As a small business owner, growing your business contacts and networking is central to your business success. However, traditional networking methods can be time-consuming and expensive which is why small business owners are investing their time building their online brand presence on LinkedIn.

We released some interesting results from the MYOB Business Monitor this week, which revealed that only 35% of Aussie businesses have a website. This figure has surprised some, however it’s consistent with our research over the last few years.