Tag: Marketing

Gold Coast entrepreneur Dan Murray was just 17 when he started Sly Underwear. He tells how the burgeoning business came together with a little help from his friends.

I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say “the ROI on that wasn’t great”, or my favourite, “we didn’t get many people, what went wrong?

Location-based advertising and mobile phone vouchers will be the key to the future of advertising and promotions, according to a survey commissioned by navigation and location data specialists NAVTEQ.

Bringing a brand to market, carving out a niche for that particular product offering and encouraging consumers to invest in that brand, is never easy.

If you haven’t heard of Crust’s Free Pizza Friday you’ve probably been living under a rock. But either way, this is one impressive business social media story we could all learn a thing or two from. The Crust Pizza CEO tells all.

There was a conversation on radio station Nova 100 (Melbourne) recently that discussed businesses that were struggling to get customers in the door. There was an example of a pizza restaurant that was experiencing slow business while a competitor down the road was going gangbusters.

More than half of Twitter users stopped following brands because of ‘repetitive or boring messages’, according to a study conducted by ExactTarget and CoTweet. The Social Break-Up, a report on online behaviour, found that 52 percent of people stopped following a brand due to a lack of strategy when using the medium.

You’ve heard about it, you know what it is, but you’re not sure how to approach social media as a promotional tool? Here are some quick insights to set you on the path of social media success.

Easy to use and inexpensive to get started, the popularity of Facebook as a marketing channel for small businesses overseas continues to rise.

Roger Woodend GM of 2ergo Australia has put together a list of what he predicts will be the most significant developments in mobile marketing for 2011 and beyond, all with far reaching implications for retailers and consumers alike.