Tag: Marketing

Customers aren’t just concerned about what they’re buying, they want to know what they’re buying in to. Follow these tips to become the face of your brand.

Winning a business award is one of the most cost-effective ways to market your business, so Michelle Gamble has some tips for making an award work for you.

What’s your business card saying about you and your business? Cheap, flimsy or poorly printed business cards do little to create a favourable first impression, so consider these five ways of enhancing the impact your card has on everyone you meet.

Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can’t answer them, it might be time to hit the books…

ePublishing is being used by savvy businesses as a tool to remain relevant in the digital age. Mandie Spooner looks at the many reasons why SMBs should add digital publishing to their communications toolkit.

The daily deals phenomenon can mean big business for SMBs, but only if it’s done right. Annette Slunjski has some tips for tailoring your deals so your business gets the most out of the experience.

Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.

Nokia has been fined $55,000 after customers weren’t easily able opt-out of an SMS marketing campaign, and the ACMA is warning all businesses to check their SMS marketing follows rules set out by the Spam Act.

If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.

Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.