Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.
Nokia has been fined $55,000 after customers weren’t easily able opt-out of an SMS marketing campaign, and the ACMA is warning all businesses to check their SMS marketing follows rules set out by the Spam Act.
If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.
Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.
Now’s the time for SMBs to reflect on the year gone and plan for the one ahead, and accounting expert John Corias suggests owners focus on five key areas when making plans for the next 12 months.
Here’s why online marketing should co-exist and complement every other marketing exercise you do in your business.
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
Keen to set your business apart from its competitors? MYOB’s Kristy Sheppard suggests you begin entering business award programs.
“Community business awards will add weight to your cause with local customers while state and national awards will not only help with those closer to home but will strengthen your business appeal to customers further afield.”
Online business directories are evolving to become customer engagement tools for small businesses. In this opinion piece, TrueLocal’s Simon Carson argues that it makes sense for SMBs to capitalise on the benefits of listing their companies online, which is often free.
Understanding customer and brand touchpoints is vital to small business success, but Rick Marton believes too many organisations overlook the importance of touchpoint analysis.
“Many businesses only think of the obvious touchpoints during the customer experience but many other moments enter the mind of the customer, influence their feelings and have an impact on their likelihood to be a fan of what you do.”
