Every business owner needs to answer three vital questions about their target market and customers to avoid failure. If you can’t answer them, it might be time to hit the books…
ePublishing is being used by savvy businesses as a tool to remain relevant in the digital age. Mandie Spooner looks at the many reasons why SMBs should add digital publishing to their communications toolkit.
The daily deals phenomenon can mean big business for SMBs, but only if it’s done right. Annette Slunjski has some tips for tailoring your deals so your business gets the most out of the experience.
Outbound marketing is the way of the past, so if you’re still interrupting customers with your marketing efforts, it’s time to stop. Rebecca Wilson offers some advice for welcoming in the new era of inbound marketing.
Nokia has been fined $55,000 after customers weren’t easily able opt-out of an SMS marketing campaign, and the ACMA is warning all businesses to check their SMS marketing follows rules set out by the Spam Act.
If you’re investing time and money in digital marketing, measuring your return on investment (ROI) is a must. Here’s ten easy ways to calculate the ROI on your digital strategies.
Creating a brand capable of building outstanding connections with your customers is vital, but too many businesses fail at this by making their brand all about them. Here’s some tips from Michael Neaylon for keeping your brand balanced.
Now’s the time for SMBs to reflect on the year gone and plan for the one ahead, and accounting expert John Corias suggests owners focus on five key areas when making plans for the next 12 months.
Here’s why online marketing should co-exist and complement every other marketing exercise you do in your business.
Thomas Mahon blogs about giving more back to both existing and prospective customers this year, and the difference this could make to your business.
“I’m going to make a concerted effort to give more back to the community we market to, because this forces you to think about what gift they truly want, I’ve already found myself engaging with customers on a much deeper, much more honest level.”
