Tag: Marketing

Use these tips to increase repeat sales by keeping your customers and clients connected to your business.

Master these five ideas, and you will be well on your way to becoming a master marketer.

When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.

In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.

Building a brand isn’t just about creating a great logo, slogan or an ad campaign. Here’s what SMBs can learn from some of the best in the business – Woolworths, Virgin Australia and Apple.

Ambient advertising is all about placing ads on things (and in places) you wouldn’t normally expect to see an ad. But is there a foolproof way of measuring its ROI? Not really, which is why businesses are turning to interactive window-shopping campaigns.

Most business owners confuse their brand with branding. A brand is a carefully crafted perception that’s linked to branding, which is designed to influence purchasing decisions. So how does branding work?

One great way to stretch a small marketing budget is to find a marketing partner that can help you boost exposure for your products.

These errors can stunt your revenue and growth–and maybe even put you out of business.

Blogging might seem like a chore initially, but the more you work on getting it right, the more you’ll find yourself thinking like a professional blogger. Plus, blogging is an important part of every effective inbound strategy,