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Seven big marketing mistakes to avoid

These errors can stunt your revenue and growth–and maybe even put you out of business.

In the decade or so that I’ve been writing about sales and marketing, I’ve interviewed hundreds of entrepreneurs inside small and medium-sized companies. I’ve also watched to see which companies grow, and which companies falter and fail. After a while, it’s impossible not to see a pattern of what works and what doesn’t–particularly when it comes to sales and marketing.

Here are seven marketing mistakes that I see cropping up over and over again.

1. Too Much Strategy

Contrary to popular belief, marketing is not strategic. Marketing is (or, rather, should be) a tactical function whose primary responsibilities are:

  • providing qualified sales leads.
  • making it easier for customers to buy.

…to read this article in full, visit leading US small business resource, Inc.