Tag: Marketing

Ksenia Larina, content strategist at Lemon.io, shares her tips on how to get top-ranked answers on Quora and generate leads for your business at the same time.

The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…

From delivering content to making the most of media, Michelle May of Michelle May Buyers Agents shares her approach to staying relevant…

We look at some of the April Fools’ Day pranks companies have tackled over the years; some from today, some as far back as the 1900s…

Marketing and advertising scream “look at me” and “buy me”. Whereas PR says, “I’m trustworthy, credible and an authority.”

What social media platform is best for your business? Go all-out on all of them? Focus on one or two? Paid or organic approach? Let’s talk…

As you plan your Valentine’s Day marketing campaign, remember the way your customers think about, visualise and experience love and romance has changed.

Businesses looking for new marketing strategies should look no further than the mask on the person nearby…

Research shows that products that use the Australian Made logo have an advantage in the international market, with 97 per cent of overseas consumers adopting a positive first impression of the logo. Ben Lazzaro, CEO of Australian Made, said that the iconic green and gold kangaroo has provided an effective way for shoppers around the […]

Perhaps collaboration marketing is the way forward for marketers this year, with budgets affected by covid-19. Marketing and PR expert, Jess Ruhfus, took brand partnerships to another level when she created a business marketing version of Tinder, Collabosaurus. We spoke to her about partnerships and the great opportunities that collaboration marketing can really give to companies.  […]