Tag: Marketing

Whether you’re aiming to increase sales, attract new customers or build brand awareness, you need the right strategies to maximise your marketing return on investment (ROI).

Building a brand is no easy task. There are several steps and decisions to be made. Here we discuss the vital steps for brand success.

There are three strategies you should focus on to engage your customers: segmentation, personalisation and gamification.

The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.

If your influencer campaign didn’t work here are reasons why, and the questions you need to answer before starting your next campaign.

Plus, here’s how to ensure your unsubscribe process adheres to the new laws…

Ksenia Larina, content strategist at Lemon.io, shares her tips on how to get top-ranked answers on Quora and generate leads for your business at the same time.

The events of the past year forced many enterprises to focus more heavily on digital marketing, but there’s a big difference between doing it and doing it well…

From delivering content to making the most of media, Michelle May of Michelle May Buyers Agents shares her approach to staying relevant…

We look at some of the April Fools’ Day pranks companies have tackled over the years; some from today, some as far back as the 1900s…