Tag: Marketing

Platforms like Twitter work best if you use them to engage with potential followers and industry leaders rather than seeing them exclusively as a way to promote your message.

“Subscriber experience” is comprehensive, focusing on how to build subscriber trust and loyalty from initial contact through registration, service delivery, customer support, billing and payment, account modification and renewal.

Nobody understands the pressures you face on a daily basis and the threats and challenges you have to overcome to succeed. You might say it’s a bit like being a superhero.

For all of the well-known entrepreneurs, there are many who take too great a risk, only to fade into insignificance, never to be heard of again.

Using networks and tools, organisations are discovering ways to showcase products, provide responsive customer service, build brand loyalty, demonstrate thought leadership, reach new customers, recruit employees, and more.

Carsguide’s campaign includes an eyebrow-raising billboard on Punt Road in Melbourne. The billboard, situated right next to the Carsales head office, reads “Let lightning strike those who sell your contact details to dealers”.

In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease.

Amanda Westphal entered the marketing game early, working on the promotional end of a variety of companies, including Power FM, Nova FM and Ubisoft.

A visual way to depict the process your customers take from lead to conversion, your sales and marketing funnel is more than just a pretty picture

Competitions are an under-resourced marketing opportunity for most small businesses. By outlining a clear goal, you will be able to craft a competition to best suit your needs.