When it comes to innovation efficiency, Australia ranks 72nd – among the lowest of developed nations. This highlights the urgent need for businesses to think and act strategically about various digital transformation processes including big data, new technologies and adapting to new platforms like social and mobile. The more digital our interactions become, the greater […]
In March 2015, Facebook introduced ‘topic data’, a useful tool for businesses when it comes to understanding what matters most to their audiences. Topic data is a helpful addition to any marketing strategy, and a powerful ally when utilised correctly. So what is topic data, why is it important, and how can it be effectively […]
I’ve been lucky to experience a job and a career in my lifetime. What is the difference between the two and which makes the most sense for you? A chance to trial what works and what doesn’t A job is usually denoted by doing a task over and over again in exchange for money. It […]
Entrepreneurialism is its own class of business, even being studied as a distinct subject. It’s no surprise then that entrepreneurialism comes with its own unique challenges, which requires a different mindset and approach than other business areas. In my experience, having founded and lead multiple businesses in the last decade and now working with entrepreneurs, […]
In the space of 21 months, business partners Nik Mirkovic and Alex Tomic have transformed their DIY teeth whitening product into a multi-million dollar ecommerce business with a global customer base. The success of HiSmile, which launched in December 2014, is attention-grabbing for a number of reasons. For one, success was achieved in the absence […]
Nine in ten consumers trust recommendations from individuals over brands, according to Nielsen. In light of this, it’s no wonder brands are engaging social media influencers to build stronger connections with their target markets. Instagram now has more active users than Twitter and achieves almost 50-times more engagement than Twitter. Given the photo-sharing platform’s audience, […]
As people become more familiar with social media, they can use this ‘free’ form of marketing to generate awareness for their business. I put ‘free’ in inverted commas because it does have a cost – your time. I’ve always said PR gives people in small businesses with limited marketing budgets the best bang for […]
Armed with a box of digital toys, Sydney’s Annabelle Smith is raising social capital for her clients by making it fun for consumers to engage with brands at events and share their experiences online. She is the founder and director of Social Playground, considered the first company in Australia to ‘take the Instagram experience offline’. […]
What if we could start putting superannuation to better use? The internet has changed the way we view and treat money. Paypal pioneered the idea of sharing money online, while services like ApplePay allow consumers to ditch their wallets for good. Yet when it comes to superannuation, we may be leaving some benefits on the table. […]
We all know how important it is for a business to master great customer and stakeholder communication through all touch points. If your interactions have a positive impact, you’re more likely to create repeat customers and gain access to the ‘holy grail’ of sales: referrals to others. Get it wrong, however, and it won’t matter if your business offers great products and […]
