Lauren Fried
Saying ‘no’ can help your business thrive
Saying 'no' doesn’t come naturally to many, particularly when you have your own business. It’s often tempting to say 'yes' to every opportunity that comes your way, in an attempt to drive growth. But knowing when and what to say 'no' to, and how to be tactful about it, can actually make you a better […]
The unique challenges facing entrepreneurs demand a different mindset and solutions
Entrepreneurialism is its own class of business, even being studied as a distinct subject. It’s no surprise then that entrepreneurialism comes with its own unique challenges, which requires a different mindset and approach than other business areas. In my experience, having founded and lead multiple businesses in the last decade and now working with entrepreneurs, […]
Being strategic separates the successful from the survivors
What’s the difference between confident entrepreneurs leading blossoming businesses and owners who can’t get out of survival mode? Having a clear marketing strategy. It’s all too easy to get caught up in the day-to-day execution of your marketing tactics such as building a website, advertising, posting on social media, just to name a few. But […]
Free vs paid social media?
By recognising when to use paid or free social media marketing, businesses will be able to get a better return on their marketing investment and deliver more relevant messages to their target audiences.