This year, Microsoft purchased LinkedIn for $US26.2bn and Uber was valued at $US62.5bn. How is it that a handful of founders, starting out with little more than an idea, are managing to create multi-billion dollar businesses, when our largest companies with far greater resources, are struggling to replicate that performance? When it comes to enterprise, a poorly-defined […]
If you were to ask a marketer to rank social platforms by preference you would likely be surprised at the result. When it comes to social media marketing strategies, it is not Twitter that comes in second behind Facebook but LinkedIn. This is because LinkedIn is a business friendly social media platform. Facebook and Twitter are […]
It’s possible to write an entire series of articles discussing the advantages of social media advertisements. Social media is no longer just an optimum platform for sharing breakfast photos, it can also serve as an ideal platform for businesses to promote their product or service to a worldwide audience. For example, it has been estimated that Facebook now has approximately […]
Some of Australia’s largest tech firms have united with more than 40 startups to launch TechSydney – a not-for-profit group aimed at transforming Sydney into Australia’s Silicon Valley. According to TechSydney CEO and Spreets founder Dean McEvoy, the group will work to address the Sydney innovation ecosystem’s greatest challenge: collaboration. Despite efforts from major tech […]
The digital age has given us a lot to be thankful for. With the ability to transfer information freely and quickly, we have never been better connected with information, resources and people. It’s easy – with only a few touches of a keypad, we need not speak, travel or put on our best corporate attire […]
Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. […]
Telstra CEO, Andrew Penn, has been announced as the most viewed CEO in Australia according to LinkedIn’s 2015 Power Profiles Australia. The power profiles reveal the most viewed CEOs and leaders across a range of industries including technology, finance, internet, human resources, marketing and advertising. Following Telstra’s Andrew Penn at the top of the list […]
All LinkedIn users will now have free access to its Social Selling Index (SSI) following an announcement today. The index was previously only available to those who purchased the LinkedIn Sales Navigator license. The unique tool ranks both a company’s and individual’s efforts on LinkedIn by measuring their activity across four categories including; professional brand, […]
Professional social network LinkedIn has revealed their list of the most influential brands in Australia.
Business social media giant LinkedIn has unveiled Elevate, a new product that aims to make it easier for companies and their employees to curate content.
