Home featured BELCHATOW, POLAND – APRIL 11, 2014: Photo of social network homepage on a monitor screen. Digital Featured Marketing Digital 5 Things you need to know about social media in business Guest Author October 13, 2015 Getting your business into social media is tricky, but it is a way to access a much broader audience. Many people use social media as their main access point to the rest of the internet. If you’re not promoting yourself there you may not be found easily. The tricky part is not to get overwhelmed. Too little or too much social media interaction can both be detrimental. It has to be done just right. Here are some tips to help keep you and your business on track. Find your audience Too many businesses rush to join every social network they can find and try posting to them all. This is a big mistake. You have to know where your audience hangs out. A simple example is a B2B business. Most B2B companies aren’t making contacts of Facebook. They’re going to a place like LinkedIN. If you are just starting, find one social media channel to research and focus your efforts on. You will save yourself a lot of headaches. Content is king The whole purpose of social media is to force a response from the viewer. That conversion activity could be to go to your website, to reply to your post, participate in your contest, or whatever you wish the customer to do.