Email frequency is a balancing act. If you send email too often, you’ll annoy subscribers to the point that they unsubscribe. But if you don’t send email often enough, you risk being underexposed to the point where subscribers forget about you.
Much like any face-to-face contact in business, how you compose an email speaks to your professionalism and personal image and should be handled attentively.
It’s all well and good to make a sale but following up with customers can go a long way towards ensuring future sales by instilling brand awareness.
For most businesses, email is the No.1 communication tool. Being without it for an extended period of time is simply not an option – not having email access is akin to missing a vital organ. This is where email continuity comes in.
You use it every day, all day to do almost every aspect of your job. But email might be what’s holding you back.
A digital user-experience expert offers a few tricks to let you stop wasting your time on your inbox.
Email dominates communication in today’s business environment, and many contain vital pieces of information that assist in tracking key events, employee behavior and information exchanges, making it important that SMBs understand and comply with regulations surrounding using email as formal records.
It’s no secret many savvy business owners have a regular free e-newsletter that educates and informs their customers, business partners, suppliers and others but, Kristy Sheppard asks, how well are you managing this aspect of your communications?
How difficult is it to buy something from a business? Kristy Sheppard’s experience shows the power that even basic communication can have.
“I’ve just gone through a shameful experience with a group buying website and have been reminded of the simple power a business owner wields in replying to a customer…”
Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.
