Six ways to create an eNewsletter that works
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
Most eNewsletters have an open rate of less than 20 percent – meaning only every fifth person is opening it. These aren’t good statistics, but there are a few easy ways to change these in an instant.
Choosing the right keywords is essential for any successful inbound marketing strategy, but it can be tricky figuring out exactly which keywords will attract the right customers to your site.
If you blog for your business or are thinking about starting one, there are some essential guidelines you need to follow to make your blog readable and appealing to a wider audience.
First it was Facebook and Twitter, then came Google+ and now Pinterest. How are you supposed to know whether your business should adopt every social network that pops up? Follow these five golden rules…
eMarketing’s an important tool for small businesses, but many struggle to decide whether to manage email contacts within a single database, or across multiple databases. Here’s a look at the pros and cons of both scenarios.
Have you heard the saying a picture paints a thousand words? Well your business can do just that on Pinterest.
From an eCommerce point of view, Pinterest should be recognised as a great source of free marketing. Here’s a how-guide for making it work for your small business.
Just like a garden needs water and fertiliser to grow, a business needs structure, discipline and an strategic approach to business development and marketing to reach its pinnacle, or does it?
Sentiment, transparency, variety and zeal – all important aspects of social media. In the final article of a four-part series, Shama Kabani and Jennifer Wilson share insights on various areas of social media, broken down by alphabet. This week they take a look at the social media basics, from S to Z.
Research says 90 percent of first impressions are made within the first four minutes of meeting someone. This statistic rings true when people look at your digital branding for the first time – your image is your sole weapon in your professional pitch.