Tag: Customer

The latest figures from the Australian Bureau of Statistics (ABS) revealed that the number of Australian stay-at-home Dads almost doubled over the past decade.

A bi-monthly index has indicated that the small business sector is dissatisfied with the level of service provided by the ‘Big 4’ banks.

When it comes to PR campaigns, even the big businesses don’t always get it right.

We all want our customers to be raving fans. To refer us their friends and loved ones and generally be advocates for what we do. It is commonly thought that the key to generating raving fans is to give them an amazing customer experience.

It’s tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is essential to keeping your business thriving.

Some customers take up too much time and energy. Here’s how decide who isn’t giving you a return on your investment.

There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?

A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.

Businesses can now divert customer calls from fixed line to mobile when out of office. Vodafone has released a new system, Vodafone Unite, to ensure businesses can be in contact with customers all the time.

Many businesses underestimate the power of their websites as an interactive tool to build relationships and initiate a two-way dialogue with customers and prospects.