Tag: Customer

Some customers take up too much time and energy. Here’s how decide who isn’t giving you a return on your investment.

There’s a new customer in town – and they’re connected. They ‘consume’ information and experiences based on social habits developed from their digital lifestyle. But because this generation is always connected, how are businesses supposed to communicate effectively with them?

A brand is what is in the hearts and minds of its customers, writes John Walsh, and the increase in social media use has made managing the connected consumer a hard task for businesses.

Businesses can now divert customer calls from fixed line to mobile when out of office. Vodafone has released a new system, Vodafone Unite, to ensure businesses can be in contact with customers all the time.

Many businesses underestimate the power of their websites as an interactive tool to build relationships and initiate a two-way dialogue with customers and prospects.

Millions of Australians are using social media platforms to air their views in forums where personal opinion rules and professional objectivity is not required. SMEs need to get wise to it.