Tag: Business Reputation

Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess.

Apple Australia has ended JB Hi-Fi’s two year reign at the top of the AMR Corporate Reputation Index, in its very first year of inclusion in the survey.

If there’s one certainty in business, it’s that companies love winning awards. Not only do trophies look nice on the mantelpiece, but as many past winners know, success at award time can have a telling effect on the future of your business.

Online rumours got your brand down? Get ready to fight back.

Dreaming of the day your business becomes a household name? Follow these examples.

A business owner’s personal brand is just as important as their business’ brand – customers have to like both, or they’ll take their business elsewhere. Here’s some expert advice for creating a personal brand worthy of praise and credibility.

You can’t stop people making negative comments about your business online, but there are few simple ways to lessen the damage this can cause your brand. Anna Cairo has three simple steps for managing your online reputation.

Qantas has been listed three times in the annual PR Disasters Awards, after a spate of embarrassing PR glitches hit the airline in 2011. Are there any lessons SMBs can learn from Qantas’ mistakes?

The brand value of a company now appears on the balance sheet as a tangible asset. It is no longer a domain that belongs firmly in the marketing department alone. Sharon Williams explains why reputation management and branding is critical to business success.

Getting started in business is tough. Winning the confidence of your customer and essentially creating a brand that positions you as a reliable supplier is where we all aspire to be. But once the hard work is done, the rest is not so difficult.