Do you Facebook during happy hour? Retweet without doing your research? You could cause a huge PR mess.
The Young Entrepreneur Council asked 12 successful young entrepreneurs to note one way that their online activity can lead to unforgivable public relations mistakes. Here are their best answers.
1. What’s the Update?
When you launched your website, you probably wrote a bunch of sections such as “About Us,” “Contact,” etc. Don’t forget to check back on those later on and make updates as necessary. Reporters make mistakes as it is-the last thing you need is for them to be getting outdated information on your company from your own website and then putting that in an article. -Stephanie Kaplan, Her Campus Media
2. Hands Off Our Social Media!
While delegating or outsourcing social media isn’t entirely problematic, entrepreneurs should always be abreast of what’s being said and done on behalf of the company. Google Alerts and social media tools make it easy to stay on top of the company’s digital footprint. Entrepreneurs are responsible-no matter what. -Lisa Nicole Bell, Inspired Life Media Group
…to read this article in full, visit leading US small business resource, Inc.
