In a five-part article series, we look at the 10 most common ways small business owners waste valuable time and offer some solutions for combating this damaging behaviour. Part one looks at tackling shifting priorities and interruptions.
Even though branding seems to be a popular topic, only a minority of small businesses actively work on it. Here are the three key ingredients for building a successful and memorable brand, with a great reputation.
Fairfax will launch its new social media platform, Connect Pink, in June in the hopes of connecting women in regional Australia. The question is, will users be willing to pay a nominal fee to join this new social network?
When it comes to giving the world insight into your business, nothing beats a great blog. It can also help grow your business.
What you see on the surface is not always what you get, especially when it comes to other businesses. Here’s why doing your due diligence is an important step in a business relationship.
There are many events occurring each and every year the media will always publish stories about, such as Christmas or Valentine’s Day. These are called evergreen stories and are a great opportunity to get some publicity for your small business, if you’re savvy enough to take advantage of them.
The average web site includes components from eight or more different hosts, which help drive traffic, increase conversions and improve customer satisfaction but also increase complexity and page weights that decrease site performance and compromise the customer experience. Use this checklist to assess the strength and vulnerabilities of your website.
If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.
It’s only logical to want to be paid for the work you complete as quickly as possible, but this just isn’t always the way it happens. Here are four simple strategies to shorten the length of time between completing a job and getting paid.
Media interviews are a great opportunity to gain third-party endorsement for your business in the form of a print or online article, but it’s vital you go into the interview prepared or you could end up doing more damage than good. Here’s some expert tips to get you prepared for the big day.
