Having your business annual financial reports completed can be met with the same level of enthusiasm as a visit to the dentist. But there are number of very good reasons, beyond preparing a tax return, as to why business owners need to keep on top of their reporting.
eMarketing is one of the most important aspects of a successful inbound marketing campaign, but you need to treat your email subscribers with care if you’d like them to stick around for a while. Here are some eMarketing best practices every business can follow.
Last financial year, the ATO evaluated 1.4 million SMBs against its risk detection systems, which led to 16,000 being investigated. Here’s how to plug your EOFY knowledge black spots and escape the attention of the tax office.
When building a brand, is it ever OK to copy another business’s product names or taglines? One marketer says no, and she’s sick of seeing it happen so frequently.
Before you dive into social media there are a few things to consider. There are hundreds of social media platforms; however many have different audiences and different ways they interact with their users.
The end of the financial year (EOFY) is less than eight weeks away now, and it’s important small business owners know what tax obligations and changes need to be accounted for, before June 30.
In a five-part article series, we look at the 10 most common ways small business owners waste valuable time and offer some solutions for combating this damaging behaviour. Part three looks at beating procrastination and ineffective delegation.
A bad sales experience can create a mental block against selling in the minds of business owners and their staff, yet every business is dependent on sales. A great step towards creating a successful sales strategy is to review the values you’d like to uphold in the sales function of your business.
Desperate times call for desperate measures, which is why one expert suspects the ‘hard sell’ is making a comeback in business, despite the fact it’s a well and truly outdated sales method.
In this age of social media, one-way information on a business website often does not cut it anymore. Many people now expect interaction online. They do not want a business to merely talk at them; they want to be involved in a conversation where their opinions are heard. Enter – the business blog.
