Tag: Branding

Customer satisfaction is a joke. It’s customer loyalty that’s the real challenge.

Last week, She Inspires hosted a seminar with small business owner, Angela Vithoulkas. She spoke about using social media to brand her cafe. Here’s what she had to say.

Time is a small business owner’s most valuable asset, which means important things can be postponed indefinitely. Marketing is often one of the first things thrown in the too-hard basket but it doesn’t need to be time-consuming.

CEO Mark Zuckerberg claims the facelift will make Facebook the “best personalized newspaper in the world.” Here’s what it means for brands.

Despite facing plenty of controversy over its proposed Terms of Service changes, Instagram remains a hot site for both users and the marketers who want to capitalize on its popularity.

Here’s a look at three entrepreneurs who have changed company names and the lessons they learned.

Get zero online traffic? Or getting traffic but can’t convert those leads into paying customers? You’re not alone. Here are three common mistakes marketers make – and how to fix them.

It is not enough to try one tactic and expect a campaign to work well. It usually takes a number of touch points for a customer to be nurtured, trust you and try what you have to offer. Today, the conversation with our customers and prospects never ends.

Franchisors should implement an online marketing strategy to help them make the most of their presence online and to increase their online visibility.

Change for just the sake of it can really backfire and damage the brand and the reputation it has built over a long time.